Social Media & Networking Policy

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Social Media & Networking Policy - Kanha Herbs

Overview

Social media, both within and outside the company, has changed the way we communicate and share information. Online platforms allow people to share knowledge and ideas regardless of rank, title, or experience. Social media provides an opportunity for us to engage in conversations about our work at Kanha Herbs and demonstrate our expertise.

While these digital interactions offer many benefits, they also come with risks and responsibilities. This policy sets out a code of conduct to ensure that all interactions are safe, positive, and reflect the values and reputation of Kanha Herbs.

Scope

This policy provides guidance for all employees, direct sellers, and other associates of Kanha Herbs. It applies to all forms of social media and networking, including but not limited to:

  • Blogs and microblogs
  • Websites and online forums
  • Chat rooms
  • Social networking sites
  • Any other online services used to share information or interact digitally

The policy ensures that all shared content is appropriate, accurate, and aligns with the company’s standards.

Applicability

  • Employees of Kanha Herbs
  • Customers, suppliers, and vendors
  • Direct sellers and distributors
  • Any other individuals associated with the company

All users are expected to follow this policy while engaging in social media on behalf of the company or in connection with company-related activities.

Applicable Laws

  • Consumer Protection (Direct Selling) Rules, 2021
  • Consumer Protection Act, 2019
  • Consumer Protection (E-Commerce) Rules, 2020
  • Information Technology Act, 2000 (IT Act)
  • Copyright Act, 1957
  • Any other applicable laws related to online communication, copyright, and digital interaction

Purpose

The purpose of this social media policy is to set clear expectations for appropriate behavior online. It ensures that posts by employees, customers, suppliers, vendors, direct sellers, or anyone associated with Kanha Herbs do not expose the company to legal issues or public embarrassment.

This policy provides guidance on:

  • When and how individuals should identify themselves as representatives of Kanha Herbs on social media.
  • The types of information that can and cannot be shared publicly.

The goal is to minimize risks that could affect the company’s reputation or the perception of its products, while allowing everyone to enjoy the benefits of social media responsibly and professionally.

Personal Account – Direct Seller

When creating social media accounts as a direct seller of Kanha Herbs, you must decide whether the account will be personal, professional, or both.

  • You may choose to have accounts that are entirely personal, where you:
    • Do not mention Kanha Herbs in any posts
    • Do not share company content
    • Keep your personal information completely separate from the company
  • However, in today’s digital age, it is often difficult to completely separate personal and professional life online.

Professional Account

  • You may mention your role at Kanha Herbs in your profile or biography, but it should be clear that the account is your personal voice, not an official company channel.
  • Any content you post after declaring your association must reflect Kanha Herbs’ values and align with our ethical principles.
  • Do not include “Kanha Herbs” as part of your profile name or username.
  • Retweets, shares, or reposts are considered endorsements. Sharing content that infringes intellectual property rights, defames, disparages, or abuses others is strictly prohibited.
  • Never share confidential information, including client data or the company’s intellectual property.

Social Media Do’s and Don’ts for Employees

Do’s

  • Follow Company Policies: Always adhere to the Company Code of Conduct and other internal policies while using social media.
  • Verify Information: Ensure you have accurate and proper information before posting images or content related to former employees, members, or suppliers. Respect third-party copyrights, trademarks, and other intellectual property.
  • Work Hours Focus: During working hours, employees should focus on their work and avoid posting on social media.

Don’ts

  • Confidential Information: Do not publish, post, or share any information that is confidential or not meant for public release. Always consult the Social Media Monitoring Committee before sharing sensitive information.
  • Client or Company Data: Do not upload sensitive client or company-related information on social media or any information-sharing platforms. Violations may result in strict legal action.
  • Objectionable Content: Do not post content that is offensive or objectionable and tag company channels. Misuse of social media in this way is strictly prohibited.
  • Harassment or Abuse: Do not engage in character shaming, communal hatred, body shaming, or make vitriolic comments. Such behavior will not be tolerated.

Social Media Do’s and Don’ts for Direct Sellers

Do’s

  • Follow Company Policies: Always be aware of and follow the Company Code of Conduct and all other company policies while using social media for promotional purposes.
  • Approved Content: Ensure that all promotional materials, advertisements, and literature are approved by the company before sharing.
  • Clear Contact Information: All promotional content must include the name, address, and telephone number of the company, as well as the mobile number of the direct seller.

Don’ts

  • Confidential Information: Do not post, share, or release any information that is confidential or not public. Always consult the Social Media Monitoring Committee before sharing sensitive company information.
  • Client or Company Data: Do not upload sensitive client or company-related information on social media or any information-sharing platform. Violations may result in strict legal action.
  • Objectionable Content: Do not post offensive or inappropriate content and do not tag company channels. Misuse of social media in this way is strictly prohibited.
  • False Representation: Do not pose as a consumer or post fake reviews about products or services, or misrepresent the quality or features of any goods or services.
  • Unauthorized Claims: Do not make claims in sales or promotions that are inconsistent with those authorized by the company.
  • E-commerce Restrictions: Do not sell products on e-commerce platforms (e.g., Amazon, Flipkart, Snapdeal, etc.).
  • Defamation: Do not damage the reputation or goodwill of the company publicly, with consumers, other direct sellers, or other direct selling entities.
  • Pyramid / Money Schemes: Do not participate in, promote, or enroll anyone in pyramid schemes, money circulation schemes, or similar arrangements disguised as direct selling.
  • Code of Conduct Violations: Do not violate the company’s social media or business code of conduct.
  • Fraudulent Practices: Do not engage in fraud, misrepresentation, coercion, harassment, or any unlawful activity through social media.
  • Misleading Conduct: Do not engage in any misleading conduct regarding your direct selling business, products, or services.
  • Mis-selling: Do not mis-sell products or services to consumers through social media.
  • Unlawful Promotion: Do not use coercive, fraudulent, or unlawful means to promote direct selling business or sell products online.
  • Entry or Subscription Fees: Do not charge any entry fee or subscription fee through social media promotions.
  • Referral Misrepresentation: Do not encourage purchases by claiming that consumers can recover or reduce costs by referring others.
  • Unfair Trade Practices: Do not engage in unfair trade practices as defined under the Consumer Protection Act, 2019.
  • Promotion of Other Companies: Do not promote other direct selling companies using your name or others’ names on social media.
  • Instigating Others: Do not incite other direct sellers against the company online.
  • Cross-Line Sales: Do not promote or engage in cross-line sales via social media.

Social Media / Networking Ethics

Do’s

  • Engage Positively – Like, comment, and reply to posts to show support and keep conversations going.
  • Respect Privacy – Keep private messages private. If you need to discuss something personally, do not post it publicly or in comments.
  • Stay Positive – Ensure your posts reflect positively on Kanha Herbs, your team, and your business.
  • Think Before Posting – Remember that anything you post could be read by anyone. Consider your audience, how you present yourself, and the message before hitting “post.”

Don’ts

  • Don’t Add Without Permission – Never add other direct sellers or people to groups without their consent.
  • Don’t Tag Unnecessarily – Avoid tagging others in posts about special offers unless you have their permission.
  • Avoid Vague Complaints – Do not post unclear or negative rants. These are off-putting and do not reflect well on you.
  • Don’t Over-Promote – Avoid making every post about your business, products, or opportunities. People connect with you first, not just your offerings.
  • Don’t Brag Secretly – Avoid “undercover” bragging. If you want to share achievements, do so honestly and openly.
  • Stay On Topic – Do not reply with unrelated comments on someone else’s post. Respect the context of the conversation.

Social Media Monitoring Committee

The Board of Directors of Kanha Herbs has established a Social Media Monitoring Committee. This committee oversees social media activities and ensures compliance with the company’s policies. It monitors posts by employees, direct sellers, customers, or any other person associated with the company and provides guidance if any prohibited content is published.

The committee also updates and enforces regulations regarding social media content as needed to protect the company’s reputation and maintain professional conduct.

Think Before You Post

  • Social media platforms are like public marketplaces: anything you post can be seen by many people.
  • The lines between professional and personal information can be unclear online. Privacy settings may change, and search engines can make content widely accessible.
  • Everything you publish online can remain public for a long time. Your posts reflect on you, so maintain the image you want to present to friends, family, colleagues, and clients.
  • If you are unsure whether content is appropriate, do not post it. It’s always safer to err on the side of caution.

Responsibility

  • Speak as an individual: Always communicate in the first person and do not represent the company unless officially authorized.
  • Transparency: If you discuss Kanha Herbs-related topics online, clearly state your name, role, and that you work for the company.
  • Use a Disclaimer: For personal sites or blogs that reference or impact the company, include a disclaimer such as:
    “The views expressed on this site are my own and not those of Kanha Herbs.”

Monitoring, Corporate Accounts, and Media Contacts

  • Kanha Herbs reserves the right to monitor social media activity and take appropriate action against any misuse that could harm the company’s reputation.
  • Corporate Accounts: Creating an official company account or acting as an authorized company representative or direct seller who shares information about Kanha Herbs requires prior approval from the company.
  • Media Inquiries: If a journalist or online media representative contacts you regarding content about Kanha Herbs, refer them directly to the Social Media Monitoring Committee.

Conduct

  • Build Trust: Use a respectful tone, respond promptly, and correct mistakes quickly.
  • Professional Conduct: Do not engage in behavior online that would be unacceptable at the workplace or unlawful.
  • Respect Opinions: Value the opinions of others, even if they differ from yours. Avoid sensitive topics such as politics, religion, or sexuality.
  • Be Clear and Fact-Based: Stick to facts and avoid using abbreviations or emoticons that might be unclear.

Confidentiality

  • Always protect confidential and proprietary information of clients, Kanha Herbs, and suppliers. Breaching confidentiality may result in legal action.
  • Do not post anything online that you would not share with a journalist, client, analyst, or competitor.
  • Ensure that references to clients, partners, or suppliers do not violate any non-disclosure agreements.
  • Do not disclose information about colleagues or other individuals, misuse personal data, or share photos without permission.

Intellectual Property Rights

  • Always comply with applicable laws and regulations, especially those related to intellectual property rights.
  • Do not post content or take actions that violate the law or infringe on Kanha Herbs’ or any third party’s intellectual property rights.
  • Obtain proper permission before using any intellectual property, including copyrights or trademarks.

Posting on Social Media by Direct Sellers and Employees

  • Confidentiality: Maintain the confidentiality of Kanha Herbs’ trade secrets and private or sensitive information.
  • Linking: Do not create any link from personal blogs, websites, or other social networking platforms to Kanha Herbs without identifying yourself.
  • Personal Opinions: Express only your personal opinions. Never represent yourself as a spokesperson for Kanha Herbs.
  • Disclaimer: Always use a disclaimer such as “The postings on this site are my own and do not reflect the views of Kanha Herbs.”

Prohibited Content

  • Illegal Products: Ads must not promote any illegal, unsafe, or misleading products, services, or activities.
  • Tobacco and Related Products: Promotion of tobacco, smoking, or related products is not allowed.
  • Adult Content: Ads must not contain sexually suggestive, vulgar, or explicit material.
  • Unsafe Substances: Ads must not promote unsafe drugs, harmful substances, or products that pose health risks.
  • Third-Party Infringement: Ads must not include content that infringes on third-party rights.
  • Misinformation: Ads must not contain false, misleading, or deceptive information.
  • Cheating or Deceptive Practices: Content must not promote dishonest or fraudulent behavior.
  • Health Claims: Ads must not promote negative or unrealistic health claims.
  • Personal Attributes: Ads must not imply or make claims related to race, religion, gender, or health.
  • Harassment or Violence: Ads must not contain bullying, harassment, or threats of violence.
  • Controversial Content: Ads must not exploit crises, political issues, or sensitive social topics for commercial purposes.
  • Multi-Level Marketing: Ads must not mislead consumers with “quick money” schemes.
  • Drugs and Magic Remedies Act, 1954: No advertisement may promote drugs or remedies for prohibited purposes.

Related Policies and Consequence of Violations

All Direct Sellers, employees, or anyone associated with the company are expected to adhere to this policy on social/electronic and print media. This policy supplements other company policies, including the Asclepius Wellness Private Limited Code of Conduct Policy.

Violations may result in disciplinary action up to and including termination in accordance with applicable laws.

Notification of Changes

We review our Social Media Policy regularly to ensure it remains accurate and up to date. Any future changes to this Policy will be posted on this page. For any additional questions or support, please contact us at: contact@kanhaherbs.com